![Candidate Sourcing image](https://sampoornahiring.com/wp-content/uploads/2024/03/candidate-sourcing-image.jpg)
If the Employer Branding is the marketing part of Recruitment, Candidate Sourcing is the sales. Both go hand in hand. A good employer branding strategy needs to be complemented with a good sourcing strategy and a good sourcing strategy needs to be developed keeping the employer branding in mind.