“Recruitment is Marketing. If you are recruiter and don’t see yourself as a marketer, you are in the wrong profession.”
Matthew Jeffrey, Global Head – Employer Branding & Sourcing at SAP
Recruitment has evolved from delivering Recruitment pitches to promoting employer brands. Today’s recruiters must excel in both recruitment and branding. This requires strong marketing skills as well. Recruitment Marketing is the process of attracting and nurturing talented Job seekers by Marketing the company’s Employer Brand to them
The main goal of recruitment marketing is to drive individuals to apply to the open positions
your company has available. Recruitment marketing is an extension of the same idea, where the product is the employer brand and the buyers are the potential candidates who need to be attracted to join the organization.
